{"id":3023,"date":"2022-03-09T11:30:00","date_gmt":"2022-03-09T11:30:00","guid":{"rendered":"https:\/\/muelleart.com\/?post_type=project&p=3023"},"modified":"2022-03-09T12:37:42","modified_gmt":"2022-03-09T12:37:42","slug":"una-marca-registrada","status":"publish","type":"project","link":"https:\/\/muelleart.com\/en\/project\/una-marca-registrada\/","title":{"rendered":"A trademark\u00a0"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbServices\u00bb _builder_version=\u00bb4.14.7″ background_color=\u00bb#000000″ custom_padding=\u00bb11vw||0vw||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb width=\u00bb80vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.12.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdf96b77a-cd4f-44a8-a771-2d6347592b53″ header_font=\u00bbPoppins||||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_font_size=\u00bb3vw\u00bb header_2_font=\u00bbPoppins|600|||||||\u00bb header_2_text_color=\u00bb#FFFFFF\u00bb header_2_font_size=\u00bb50px\u00bb text_orientation=\u00bbcenter\u00bb header_font_size_tablet=\u00bb7vw\u00bb header_font_size_phone=\u00bb6.8vw\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_tablet=\u00bb32px\u00bb header_2_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]

Una\u00a0<\/span><\/span>marca<\/span>\u00a0<\/span><\/span>registrada<\/span><\/span><\/h1>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/muelleart.com\/wp-content\/uploads\/2022\/03\/Muelle_foto_R.Muniz_.jpg\u00bb title_text=\u00bbMuelle_foto_R.Muniz\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb width=\u00bb40vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb40vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbcenter\u00bb module_alignment_tablet=\u00bbcenter\u00bb module_alignment_phone=\u00bbcenter\u00bb module_alignment_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.14.7″ _module_preset=\u00bbdefault\u00bb 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Es incuestionable que la firma de Muelle, por su graf\u00eda, legibilidad y tir\u00f3n popular siempre ha transitado entre el\u00a0graffiti\u00a0y la marca comercial, no pasando inadvertida para las diferentes agencias publicitarias que ve\u00edan en su car\u00e1cter transgresor y callejero un valioso reclamo publicitario.<\/span>\u00a0<\/span><\/p>\n

Juan Carlos, siendo consciente del atractivo de su r\u00fabrica y previendo posibles plagios decidi\u00f3 registrarla en la Oficina Espa\u00f1ola de Patentes y Marcas en 1985, siendo este uno de los aspectos m\u00e1s innovadores de su trayectoria.<\/span>\u00a0<\/span><\/p>\n

Desde entonces su firma, ya convertida en marca, se compuso de las tres partes caracter\u00edsticas: la palabra Muelle, el tirabuz\u00f3n acabado en flecha y el s\u00edmbolo \u00ae de marca comercial registrada.\u00a0<\/span>\u00a0<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.3em\u00bb link_font=\u00bbPoppins|600|||on||||\u00bb link_text_color=\u00bb#000000″ text_orientation=\u00bbjustified\u00bb link_option_url_new_window=\u00bbon\u00bb text_font_size_tablet=\u00bb2.4vw\u00bb text_font_size_phone=\u00bb4vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bbjustified\u00bb text_orientation_phone=\u00bbleft\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

Usos indebidos de la marca.<\/span><\/b>\u00a0<\/span><\/p>\n

En junio de 1988, en la revista \u00abVilla de Madrid\u00bb, editada por el propio Ayuntamiento, apareci\u00f3 una vi\u00f1eta haciendo referencia a la candidatura de la ciudad a Capital Europea de la Cultura de 1992. En ella, aparec\u00edan como emblemas m\u00e1s representativos y simb\u00f3licos de la ciudad, la Puerta de Alcal\u00e1, el\u00a0Piruli\u00a0y la firma de Muelle reproducida, sin consentimiento de Juan Carlos, sobre un cartel publicitario.<\/span>\u00a0<\/span><\/p>\n

En otra ocasi\u00f3n, fue Renault, a trav\u00e9s de la agencia publicitaria\u00a0<\/span>Lintas<\/span>\u00a0la que reprodujo una espiral acabada en forma de flecha, semejante a la de Muelle, pero apuntando a la izquierda. Lo hizo en los anuncios de la campa\u00f1a televisiva del lanzamiento del Renault Super 5, en 1989.\u00a0\u00a0<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

En ambas ocasiones Juan Carlos curs\u00f3 las oportunas denuncias por plagio de su marca, teniendo, eso s\u00ed, m\u00e1s repercusi\u00f3n en los medios de comunicaci\u00f3n que en el posterior recorrido judicial.<\/span><\/span>\u00a0<\/span><\/span><\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.12.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/muelleart.com\/wp-content\/uploads\/2022\/03\/Uso-no-autorizado-de-la-firma-de-Muelle_-Fuente_revista-Villa-de-Madrid_junio_1988.jpg\u00bb title_text=\u00bbUso no autorizado de la firma de Muelle_ Fuente_revista Villa de Madrid_junio_1988″ align=\u00bbcenter\u00bb _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb width=\u00bb30vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb min_height=\u00bb30vw\u00bb min_height_tablet=\u00bb90vw\u00bb min_height_phone=\u00bb90vw\u00bb min_height_last_edited=\u00bbon|phone\u00bb height=\u00bb30vw\u00bb height_tablet=\u00bb90vw\u00bb height_phone=\u00bb90vw\u00bb height_last_edited=\u00bbon|tablet\u00bb max_height_tablet=\u00bb90vw\u00bb max_height_phone=\u00bb90vw\u00bb max_height_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb height__hover_enabled=\u00bboff|desktop\u00bb][\/et_pb_image][et_pb_video src=\u00bbhttps:\/\/youtu.be\/a7KUlYpuz4s?t=22″ image_src=\u00bbhttps:\/\/muelleart.com\/wp-content\/uploads\/2022\/03\/Uso-no-autorizado-de-la-firma-de-Muelle_-Fuente_anuncio-renault-super-5_1989.jpg\u00bb _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb width=\u00bb20vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb20vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb min_height=\u00bb20vw\u00bb min_height_tablet=\u00bb90vw\u00bb min_height_phone=\u00bb90vw\u00bb min_height_last_edited=\u00bbon|phone\u00bb height=\u00bb20vw\u00bb height_tablet=\u00bb90vw\u00bb height_phone=\u00bb90vw\u00bb height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb width=\u00bb80vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins||||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.3em\u00bb link_font=\u00bbPoppins|600|||on||||\u00bb link_text_color=\u00bb#000000″ text_orientation=\u00bbjustified\u00bb text_font_size_tablet=\u00bb2.4vw\u00bb text_font_size_phone=\u00bb4vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_orientation_tablet=\u00bbjustified\u00bb text_orientation_phone=\u00bbleft\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]

La \u00ae, s\u00edmbolo caracter\u00edstico de Muelle<\/span><\/b>\u00a0<\/span><\/p>\n

En febrero 2022,\u00a0<\/span>@levis_spain<\/span><\/a>\u00a0sac\u00f3, en colaboraci\u00f3n con el creativo\u00a0<\/span>Ausias P\u00e9rez<\/span><\/a>, una colecci\u00f3n de siete parches con la ciudad de Madrid como tem\u00e1tica. Uno de ellos, la \u00ae<\/span>\ufe0f<\/span>, est\u00e1 inspirado en la firma de Muelle.\u00a0<\/span>\u00a0<\/span><\/p>\n

Si bien la\u00a0<\/span>\u00ae<\/span>\u00a0no es un s\u00edmbolo exclusivo de Muelle, es significativa la repercusi\u00f3n que ha tenido al acompa\u00f1ar su firma, para que en muchos casos, como ahora\u00a0Levi’s, se asocie la R metida en el c\u00edrculo con la marca Muelle.<\/span>\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/muelleart.com\/wp-content\/uploads\/2022\/03\/colaboracion-levis-spain-fuente-muelleart.jpg\u00bb title_text=\u00bbcolaboracion-levis-spain-fuente-muelleart\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb width=\u00bb20vw\u00bb width_tablet=\u00bb90vw\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb20vw\u00bb max_width_tablet=\u00bb90vw\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|desktop\u00bb min_height=\u00bb20vw\u00bb min_height_tablet=\u00bb90vw\u00bb min_height_phone=\u00bb90vw\u00bb min_height_last_edited=\u00bbon|desktop\u00bb height=\u00bb20vw\u00bb height_tablet=\u00bb90vw\u00bb height_phone=\u00bb90vw\u00bb height_last_edited=\u00bbon|desktop\u00bb max_height=\u00bb20vw\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb max_height_last_edited=\u00bbon|tablet\u00bb max_height_phone=\u00bb90vw\u00bb sticky_enabled=\u00bb0″ max_height_tablet=\u00bb90vw\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb module_alignment=\u00bbcenter\u00bb module_alignment_tablet=\u00bbcenter\u00bb module_alignment_phone=\u00bbcenter\u00bb module_alignment_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb width=\u00bb80vw\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb80vw\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb module_alignment_tablet=\u00bbcenter\u00bb module_alignment_phone=\u00bbcenter\u00bb module_alignment_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.14.8″ _module_preset=\u00bb534cc526-6274-4e31-9e1a-7f18a5947bf1″ header_4_font=\u00bbPoppins|700||on|||||\u00bb header_4_text_color=\u00bb#EF8451″ header_4_font_size=\u00bb0.8vw\u00bb header_4_letter_spacing=\u00bb1px\u00bb header_4_line_height=\u00bb1.5em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px||false|false\u00bb header_4_font_size_tablet=\u00bb14px\u00bb header_4_font_size_phone=\u00bb4vw\u00bb header_4_font_size_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]

\u00bfQuieres conocer m\u00e1s detalles sobre la vida de Muelle?<\/h4>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdf96b77a-cd4f-44a8-a771-2d6347592b53″ header_2_font=\u00bbPoppins||||||||\u00bb header_2_text_color=\u00bb#000000″ header_2_font_size=\u00bb2.8vw\u00bb header_2_line_height=\u00bb1.15em\u00bb text_orientation=\u00bbcenter\u00bb header_2_font_size_tablet=\u00bb32px\u00bb header_2_font_size_phone=\u00bb6vw\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]

Otros post relacionados<\/h2>[\/et_pb_text][et_pb_divider color=\u00bb#000000″ divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.14.7″ _module_preset=\u00bbdc234230-4e46-48ae-b6af-881b12bbb07c\u00bb max_width=\u00bb320px\u00bb module_alignment=\u00bbcenter\u00bb height=\u00bb2px\u00bb custom_margin=\u00bb||20px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_blog fullwidth=\u00bboff\u00bb post_type=\u00bbproject\u00bb posts_number=\u00bb3″ excerpt_length=\u00bb100″ show_more=\u00bbon\u00bb show_author=\u00bboff\u00bb show_date=\u00bboff\u00bb show_pagination=\u00bboff\u00bb module_class=\u00bbblog-article\u00bb _builder_version=\u00bb4.14.8″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbPoppins|700|||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb1.3vw\u00bb header_line_height=\u00bb1.3em\u00bb body_font=\u00bbPoppins||||||||\u00bb body_font_size=\u00bb1vw\u00bb body_line_height=\u00bb1.4em\u00bb meta_font=\u00bbPoppins|600|||||||\u00bb meta_text_color=\u00bb#000000″ meta_font_size=\u00bb1vw\u00bb meta_line_height=\u00bb1.6em\u00bb read_more_font=\u00bbPoppins|700|||||||\u00bb read_more_text_color=\u00bb#FFFFFF\u00bb read_more_font_size=\u00bb1.1vw\u00bb read_more_letter_spacing=\u00bb1px\u00bb read_more_line_height=\u00bb1.4em\u00bb pagination_font=\u00bbMontserrat|700|||||||\u00bb pagination_text_color=\u00bb#FE5A25″ pagination_font_size=\u00bb18px\u00bb pagination_line_height=\u00bb1.6em\u00bb width=\u00bb70vw\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb90vw\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb70vw\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb90vw\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb header_text_align_tablet=\u00bbleft\u00bb header_text_align_phone=\u00bbleft\u00bb header_text_align_last_edited=\u00bbon|desktop\u00bb header_font_size_tablet=\u00bb3vw\u00bb header_font_size_phone=\u00bb5vw\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_line_height_tablet=\u00bb1.6em\u00bb header_line_height_phone=\u00bb\u00bb header_line_height_last_edited=\u00bbon|tablet\u00bb body_font_size_tablet=\u00bb2vw\u00bb body_font_size_phone=\u00bb4vw\u00bb body_font_size_last_edited=\u00bbon|tablet\u00bb meta_font_size_tablet=\u00bb2.3vw\u00bb meta_font_size_phone=\u00bb14px\u00bb meta_font_size_last_edited=\u00bbon|tablet\u00bb read_more_font_size_tablet=\u00bb2.5vw\u00bb read_more_font_size_phone=\u00bb4vw\u00bb read_more_font_size_last_edited=\u00bbon|tablet\u00bb pagination_font_size_tablet=\u00bb16px\u00bb pagination_font_size_phone=\u00bb14px\u00bb pagination_font_size_last_edited=\u00bbon|phone\u00bb module_alignment_tablet=\u00bbcenter\u00bb module_alignment_phone=\u00bbcenter\u00bb module_alignment_last_edited=\u00bbon|desktop\u00bb border_width_all=\u00bb0px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

It's unquestionable that Muelle's signature, due to its letters, legibility and popular push has always moved...<\/p>","protected":false},"author":1,"featured_media":3092,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"pgc_sgb_lightbox_settings":"","footnotes":""},"project_category":[144],"project_tag":[145,120,146],"class_list":["post-3023","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-historia","project_tag-firma","project_tag-graffiti","project_tag-marca"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/muelleart.com\/en\/wp-json\/wp\/v2\/project\/3023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/muelleart.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/muelleart.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/muelleart.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/muelleart.com\/en\/wp-json\/wp\/v2\/comments?post=3023"}],"version-history":[{"count":26,"href":"https:\/\/muelleart.com\/en\/wp-json\/wp\/v2\/project\/3023\/revisions"}],"predecessor-version":[{"id":3181,"href":"https:\/\/muelleart.com\/en\/wp-json\/wp\/v2\/project\/3023\/revisions\/3181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/muelleart.com\/en\/wp-json\/wp\/v2\/media\/3092"}],"wp:attachment":[{"href":"https:\/\/muelleart.com\/en\/wp-json\/wp\/v2\/media?parent=3023"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/muelleart.com\/en\/wp-json\/wp\/v2\/project_category?post=3023"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/muelleart.com\/en\/wp-json\/wp\/v2\/project_tag?post=3023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}